Interviewed for IEEE Spectrum article on crowdsourcing

IEEE Spectrum, the flagship magazine of IEEE, interviewed Dr. Luther for an article about running successful crowdsourcing campaigns. Some of his comments:

After a project’s launch, says Kurt Luther, director of the Crowd Lab at Virginia Tech, in Blacksburg, collaborators must maintain open lines of communication and remember that contributors are real human beings. Developers, he says, tend to forget.

“Many project owners are software developers who think of the crowdsourced human intelligence in their systems as just another resource, like disk space or bandwidth,” Luther says. But if users are dehumanized and not treated well, word spreads fast through online forums.

Author: Kurt Luther

Dr. Kurt Luther is an assistant professor of computer science and, by courtesy, history at Virginia Tech, where he directs the Crowd Intelligence Lab.